definition of marketing
Internet marketing is almost what may be termed a, “Buzz,” expression in modern times. As the phenomenon that is the Internet expands and grows, more and more offline activities are being conducted by effectively utilising online methods. Internet marketing is one such procedure and the outlook for the future is that the difference in this respect between Internet marketing and traditional marketing is likely to become only more pronounced.
It is only when one comes to consider the precise mechanics of how Internet marketing is conducted and the objectives hopefully achieved that the two processes diversify beyond mutual recognition.
There are many who make the mistake of thinking that where they are already established in marketing, adapting their knowledge to function in Internet marketing is a fairly straightforward procedure. Internet marketing is in the first instance about establishing a quality Web presence in relation to the subject of that which is to be marketed. It is for this reason that Web presences are best created over a multitude of domains and linked together in an effective fashion. Internet marketing is not in theory a particularly difficult procedure
but until one can master the techniques and principles required to obtain the necessary Web traffic, traditional marketing principles are likely to prove to be of very little effect global markets
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