SELF IMPROVEMENT

marketing environment
There is only one way that free market recycling can work and that is if the true cost of using non renewable resources is included in costings. With this cost added to the balance sheet then free market recycling could make a significant impact upon the destruction of the environment.
Recycling must compete with the use of raw materials. These materials will always be cheaper if they are not counted as assets, the depletion of which is a debit. Until the environment and all the worlds resources are given a value that is lost every time they are used, rather than seen as free resources that are only of value when consumed, then environment will not only continue to be trashed but the economic system will demand that it be trashed definition of marketing


Capitalist economics has refused to update one very significant aspect of its thinking. Increasingly people are realizing how wrong this attitude is given our increasing capacity to use up our resources. Yet around the world businesses do not calculate their use of resources as a diminution of their capital assets. Only if the true cost of environmental damage enters the budget can recycling become a profitable business?