global markets
Marketing is the process of bringing together businesses with customers and involves numerous components. There is product development, deciding what is needed. Marketing was generally local and done customer by customer. With the Internet, that has changed and marketing has gone Global! Now it seems a fee for all with Mexico competing with China and both struggling to out produce India. Unfortunately ethics seems to have been lost in the Global Business World of today! What happened to ethics?
The problem with ethics is that they are variable from culture to culture and place to place. It is further compounded by religious issues as well. Business is the same.
In most places, people trade with those they know and develop relationships over time. One man may build your house while his cousin landscapes the yard and the uncle runs the supermarket. A Christian may not
cheat another Christian, but shipping low standard to a Hindu in India is "shifting inventory", ethics go out the window.
One can also now hire some very high powered PR firms to help promote your business or do damage control, hide the unethical things that may have happened. These firms can hire professional writers that will write anything, and make it a glowing report even for a rotten product. Ethics in marketing globally?

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