ipod commercial nice It surprised plenty of people that an unknown—much less someone whose experience lies mostly in commercials—was selected to direct the new Tron movie: "What, an insanely expensive sequel to a cult movie that came out 28 years ago? Get me the guy who made that Chevy commercial with the baby a couple years ago!"

Yet that's what happened with Joseph Kosinski, the man directing the highly anticipated Tron: Legacy. His personal website looks like it belongs to a skilled multimedia designer, not the guy in charge of $170 million movie. (Visitors can download PDFs of interviews with him, like one from the Oct. 2007 issue of Creativity

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