SELF IMPROVEMENT

The hours of professional
The crisis, the soumpeteriani version of 'creative' destruction it causes, not only "Death of a Salesman," but the time employed. The experience of Costa, the new operator, which runs the subway to work in Athens and has not changed a car for 10 years, is indicative.

When I first met the young entrepreneur of an SME who returned from the USA, where he did his master's degree in economics, to help maintain the family business after the first hit from the markets of Asia in the late 90s, had already begun bending. From 2007 until 2010, the family factory moved its headquarters from Muscat in Albania (retaining only 4 employees in offices in Greece) had begun the countdown. The turnover fell then and 2010 the decline had reached 40%. But today, the company and bears and notes 20% increase in sales.

I saw him again yesterday and asked him how they did it and even in a sector like garment, which has received laminated hits and entirely dependent on market fluctuations. "At first we lost all funds, because one after another by retailers to whom we gave garment had a problem. They stopped paying, not intentionally, just could not. Department stores and those living in the bubble, a miniature Greek problem. There, however, that the others retreated, we decided to do it aggressively. Moreover, never as a family we spent money on luxuries. We are neither we nor Gavalades Porsches. We increased production, we have new lines of credit to retailers who had problems, but kept good outlets and also asked to pay in cash. We reduced our debt and 30% by banks. Serious, old banks helped us. The other every 2 - 3 months are changing the rules of the game. He requested an amount and immediately rotage if you have property to mortgage. Sold, not afraid. As xanamoirazetai competition and less pie in the garment, the bigger piece you can get. Enough to overcome the clichés. Not only raveis pants, as did a life, but to do and dresses and skirts. Where there is a gap between him leaving the market to cover it. The crisis has opportunities, but for the adventurous. To stop being a society of copy paste and copy. And stop being afraid of failure. Of course, the game has not been found. We are better than what a year ago. But here I found a good professional. "