SELF IMPROVEMENT

marketing concept kotler Production and distribution complete the economic cycle. Production depends on technology and natural resources. But what is to be produced? A producer has to decide on the product that he is going produce and distribute based on the desires of potential buyers in the society. Marketing is understanding the
desires of the customers first and then developing and designing the product and distribution outlets and then informing the market about.

Philip Kotler, a Professor of Marketing explained the marketing concept well in his text book. The article summarizes the core steps and principles of marketing for a basic reading.