business development manager resume
I would say, if there is one skill that really allows online marketers to soar above others, it's the ability to write effective sales letters. Sales letters that convert prospects into paying customers are a marketer's bread and butter.
In the online world your sales letter is your script and in those scripts you rely on six basic elements of influence.
Then you have scarcity, which is a pretty powerful selling technique. This tells people there's a limited number available, and they better act now to get what you are offering. business development letter
Likability is really important, because people buy from people they know like and trust. People want to learn from, and get as close to experts as they can. Let's say you are an internet marketer and you're generating traffic with a particular video, and that video directs people to a landing page with a sales letter on it.
The purpose of the sales letter is to close the person right there.
So you engage in a process that continues to incorporate these six elements that I mentioned before. You want to take them through the sales letter step by step, and continue to move them towards the benefits of working with you or buying your product, and show them how your product or service will help them to escape from the pain they are currently experiencing.
If you use these elements in your sales letters, it will increase your conversions dramatically.
head of business development

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