SELF IMPROVEMENT

Advice Using Lessons from Military History “Business in the Trenches” by David Schroeder combines compelling military history with insightful business analogies. It demonstrates clearly how companies grapple with the same problems as armies at war. “Business in the Trenches” describes how companies can leverage the experiences of war to solve vexing problems, apply successful business development and leadership development tactics and defeat the competition.

“Business in the Trenches” takes readers through a number of fascinating military history stories from World War One, a time of dramatic change in warfare. It draws parallels between the problems faced by armies on the battlefield, and the problems facing businesses today. The book unravels the mystery of why World War One turned into the quagmire it did, and how most organizations today follow similar paths with their business development for the same reasons. Most importantly, it provides detailed and practical advice on how to deal with specific challenges and achieve breakthrough success through a strategic business development and leadership development plan.