I always knew I was good at devising strategies for the business opportunities that came my way, but I never gave much thought to what a business strategy really was. Unlike a business plan which is usually done on a repetitive time frequency, a business strategy plan is done when an opportunity or a crisis occurs. Once satisfied that the right resources are available and that the opportunity passes the test of being worthwhile, the business leader has to devise the strategy to create a successful outcome.
What's the long term strategy (for Apple)?"
The strategic plan is what should be used whenever anyone recognizes the situation Dr. Rumelt labels, "value denial." In a well run business (defined here as one with few if any crisis) where the leader has encouraged actively seeking out opportunities, strategic planning should be going on all the time. The commonsense and immediately obvious definition of business ethics has to be something clearly along the lines of "The moral standards which guide the running and transactions of businesses".
Why, for instance, is there an implicit assumption that business ethics need to be in any way different from the ethics which govern our family lives? There are no easy answers but this brief article will consider the three main schools of general ethics and the particular themes as ethics is commonly debated on a business ethics basis.
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